Join us for a seminar on Mobile Engagement on Tuesday, October 13th at 9:45 CET at the EAE Business School Madrid. The entrance is free for adigital and confianza online members and only 36,30€ for non members. Register here
Each month, audiences increasingly switch from desktop to mobile browsing. In some media groups and ecommerce players, mobile has now reached 50% audience share. However, mobile devices add new barriers and challenges for digital companies. Maintaining audience attention and monetizing it, is much more difficult than acquiring the audience in the first place:
As a result, mobile engagement has become the key to success in the digital arena. According to PwC’s 18th Annual Global CEO Survey 81% of CEOs see mobile technologies for customer engagement as the most strategically important for the coming years.
In this not-to-be-missed seminar, David Hueso, COO of iadbox, will share inside industry knowledge about what works and what doesn’t. He’ll be looking at key success factors of mobile engagement, amongst others, including:
If you can’t attend and still would like to learn more, feel free to contact us.