Announcing our new and improved Message Composer

Today more than ever it’s crystal clear how the advertising industry is suffering an engagement crisis. Consumers are fed up by annoying and intrusive mobile banner ads, and crave beauty and emotions more than ever. They decide what they consumer, when and where. Brands, advertisers and publishers must change their user engagement strategy and as our COO David Hueso says, brands should “skip ads and start telling stories” if they really want to establish a long lasting relationship with people.

So today, we’re excited to roll out a new look and feel for our message composer: an easy-to-use tool designed for taking storytelling and product showcasing to the very next level, for even better user engagement. It will allow for hassle-free creation of a full-screen, beautiful ad experiences to immerse users in and make them want interact with your brand.

Below are some of the main changes we are introducing:

1. Message creation has been simplified: inbox and screens can be created and edited in one single form, see below a screenshot from iadbox admin panel

2. 4 types of message templates available:

• Screen message: includes a creative inbox and one or more screens, designed for storytelling and engage with users through different screens
• Redirection message: this message includes a creative inbox and an external URL to redirect users. Designed for standard advertising campaigns where the goal is to drive traffic to a website
• Programmatic message: this message is linked with iadbox programmatic setups, can be linked to a programmatic player such as Doubleclick for publisher, Smaato or Mopub
• Inbox only message: includes only a creative inbox for immediate engagement. Perfect for showcasing videos and GIFS: the users can view them without opening the message

3. Multi component screen: it’s now possible to include more than one item in just one screen, for instance a combination of GIF + video + text + image

4. Drag and drop feature: change the order of the screen components just in one click

5. New instant demo phone image: see immediately what your messages look like in the inbox and screens while creating them (image above)

6. New component types added, like call-to-action buttons & links to encourage people take action

Our mission at iadbox is to make it even easier for our clients to create their messages,tell their stories,showcase their products and facilitate their users engagement. For more info, contact us here.