June 30, 2016

‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]
June 17, 2016

In-app vs. web vs. social ads and is context the new king?

Mobile advertising’s next frontier: In-app video to overtake mobile web In the past six months, in-app inventory has risen from 10% to 35% of mobile inventory traded through our marketplace in Asia Pacific (APAC). With the growth expected to continue expanding over the coming months, it is predicted that by […]
April 22, 2016

US Programmatic Spending, Video, Mobile Data, Ad Storytelling for Brands

More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic Programmatic continues to dominate Ad spending, with it accounting for more than two-thirds in the US digital display market. Unsurprisingly next year is forecast to be the year programmatic mobile video apps surpass desktop for the first time. But […]
April 1, 2016

Video Advertising, Adblocking for MS Edge, Nielsen Report, Salesforce’s State of Marketing report

Comprehensive by name, comprehensive by nature – video advertising in 2016. This in-depth piece, by columnist Thomas Stern for Marketing Land, examines best practice for video advertising in 2016. It covers a wide variety of platforms (including the use of mobile, which goes from strength to strength) and investigates trends […]