December 2, 2015
iadbox-cooperative-media1

Enter the “Fourth Media Dimension” with Cooperative Media

If you read our recent post about Cooperative Media, that compared it to a ‘traditional’ view of the three Paid, Owned and Earned Media, you may have been left wondering where it fits in the wider picture of media. And you may not… or you may not have read it… […]
September 22, 2015
breaking-bad

Social Media is taking over the web…

… but shouldn’t you be doing more on your own sites? What’s your strategy to “engage the millennial generation” (or any other generation for that matter)? Is it all about your website? Apps? Social media? Interactive TV? Augmented Reality? Whatever your plans, there is no doubt that you need to […]
July 29, 2015
re-targeting

iadbox Feature Showcase #2 – Re-targeting

Re-targeting is a big deal in digital advertising and we’ve all been “tagged” at some point or other. In most cases companies re-target their prospective customers through the following process: Customer prospects are tagged when they do something online, such as viewing a product, by placing an anonymous “cookie” in […]