October 26, 2016
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PureMobile 2016

  Last week iadbox were proud to sponsor the annual Pure Mobile event in Madrid. The event, organised by the Mobile Marketing Association, brought together the leading lights in the mobile marketing space. The one-day event was focused on analysing mobile trends, and showcasing the latest and greatest of technology […]
July 15, 2016
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Algorithms, Ads and Farage

Facebook to prioritise posts from people rather than brands Last week, Facebook announced that they were updating their timeline to prioritise content posted by family and friends, over that of publishers and brands. Whilst this might not be a problem for established media outlets, the effects will be felt for […]
May 20, 2016
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Cooperative Media, App Monetisation & Adblockers

The use of smartphones and mobile devices has become an intrinsic part of everyday life for most. It’s only natural that organisations will flock to attempt to then engage with their user bases on such devices. However, for many columnist Josh Todd thinks you might be doing it all wrong. […]
May 6, 2016
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Mobile video strategy, Facebook’s mobile ad sales, NYT and VR

The smartest video strategy focuses on mobile millennials and utilises new formats by @KKayse, VP Sales Strategy and Solutions at Yahoo The refined focus on mobile advertising in recent years is no news. Nor is the power of dynamic media to engage audiences, especially with the use of video content. It’s why iadbox […]