July 29, 2016
Mobile-Advertising-Picks10

Adblocking, Mobile & MarTech

Adblocking and publishers: ‘Something’s gotta give’ With the number of web users using ad blocking software on the continual increase. Publishers have been experimenting with alternative ways of bringing revenues into their organisations. This handy article summarises the state of affairs at the moment and reminds us that “something’s gotta […]
July 15, 2016
Mobile-Advertising-Picks9

Algorithms, Ads and Farage

Facebook to prioritise posts from people rather than brands Last week, Facebook announced that they were updating their timeline to prioritise content posted by family and friends, over that of publishers and brands. Whilst this might not be a problem for established media outlets, the effects will be felt for […]
July 4, 2016
iadbox-nigel-farage

I am the Nigel Farage of Mobile Marketing

Let’s just get one thing straight before I continue… I am no Nigel Farage fan. As an internationalist, a European technical entrepreneur and a lover of English beer, I guarantee that I will not be sharing a pint with Nige at any point. Ever. However, when listening to him in […]
June 30, 2016
Mobile-Advertising-Picks8

‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]