June 30, 2016
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‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]
June 17, 2016
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In-app vs. web vs. social ads and is context the new king?

Mobile advertising’s next frontier: In-app video to overtake mobile web In the past six months, in-app inventory has risen from 10% to 35% of mobile inventory traded through our marketplace in Asia Pacific (APAC). With the growth expected to continue expanding over the coming months, it is predicted that by […]
May 31, 2016
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Skip the ads and start telling stories: is storytelling a solution to adblockers?

A few weeks ago, our COO David Hueso was invited to present at an event organised by The Valley DBS and Agencias de españa to celebrate their partnership (read more about the collaboration here). David is a mobile marketing expert and digital strategist well known in the academic environment, serving […]