AT&T uses iadbox for user preferences profiling and revenue generation

About the company
AT&T is an American multinational telecommunications corporation, headquartered in Dallas, Texas (USA). It is the second largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also offers broadband subscription television services. In 2014, AT&T was listed as the 16th largest non-oil company in the world.

Actions
In partnership with Scanbuy, AT&T is using the iadbox technology into their scanning apps to highly profile their users based on preferences. In addition, iadbox is also providing a new revenue stream from retargeting campaigns and personalised programmatic content.

Read more about iadbox Profiling and Re-targeting features.



Results
14% monthly engagement rate across total app users