46% User Engagement Rate
53% Click through rate

Bose uses iadbox to promote their new Bose QC® 20 Noise Cancelling® headphones

About the company
Bose Corporation is an American privately held corporation based in Framingham, Massachusetts, that specialises in audio equipment. Founded in 1964 by Dr. Amar G. Bose, the company sells its products throughout the world. It is best known for its home audio systems and speakers, noise cancelling headphones, professional audio systems and automobile sound systems. As of 2014, Bose was employing over 10,700 individuals.


 
 

Actions
The Bose campaign was a premium engagement marketing campaign in the form of a multi-screen branding advertorial message to promote the new Bose QC® 20 Noise Cancelling® headphones. This showed particular features that attract attention over competitors. The message included a video and finished with a call to action, sending users to a mobile website to continue browsing or make a purchase.

Results
Sent to 27,041 Londoners who expressed an interest in technology
45.7% engagement rate (12,372 unique users)
53.4% re-directs to Bose QC® 20 site (6,605 clicks)
1.41 visits per user
Total page views: 65,264 (average 3.75 page views per visit)