About the company
Cinerama.es is a popular free Spanish digital magazine for the latest news on movies, trailers, competitions and promotions cinema related.
Actions Cinerama has embedded iadbox into their mobile app to increase their revenue by including a new discovery channel for their users. The un-intrusive inbox was integrated in the app menu and users were initially asked to select the type of content they wanted to receive in the future (with a single answer). The results are here below:
- Contest and competitions: 76.36%
- Personalised Offers: 10.91%
- Market Research: 7.27%
- Main articles: 5.45%