FOOTBALL FANCAST CASE STUDY

SPORTS
FAN ENGAGEMENT


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Football Fancast uses iadbox to engage fans and generate premium revenue
football fancast

About the company
Football Fancast is a British recreation/ sports website providing all the latest football Premier League news. It has a global fan network of over 2 millions.

Actions
Football Fancast uses the iadbox platform to interact directly with their global audience of football fans and engage them, and to generate premium revenue by including in their communication relevant commercial messages along with non-commercial, football related content.



Results
1.5 million users registered in iadbox
8.3% average open ratio of messages