About the company
Futmondo is an online fantasy football manager based on Europe's best leagues, where users can rate players based on their actual performance in the league. It is free to download and can be played on computers, mobile phones and Facebook.
Futmondo have embedded the iadbox’s marketing platform in their hybrid mobile app to increase revenue. To do so, they deliver their users personalised commercial messages in a non intrusive format, alongside with non-commercial, personalised content, including Youtube videos and fun, time filling competitions (images 1 to 3 below), to increase engagement and better understand their users preferences.