About the company
H & M Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara), and leads over the third largest global clothing retailer, United States based Gap Inc.
Actions The campaign targeted young women interested in fashion. It was created to promote H&M new bikini summer collection and included the video ad run in parallel on TV, and links to the official mobile website and to the H&M Facebook and Twitter pages.
65% of users viewed the video
19% web redirects to the social networks
39% web redirect to the official mobile website