LAINFORMACION CASE STUDY

MEDIA
MONETISATION


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7% engagement rate of the commercial messages as opposed to <1% for standard banners

Lainformacion.com uses iadbox to increase revenue with a non intrusive format

About the company
Lainformacion.com is a Spanish independent media group.

Actions
Lainformacion.com wanted to find a new, innovative way to increase their mobile channel income. iadbox SDK was included in their mobile website as a floating inbox and highly segmented and programmatic discovery campaigns (including apps and deals) were created to generate additional premium revenue for the client.