43k users targeted with in-store Levi’s promotion

Levi's uses iadbox to encourage users to visit the stores and to obtain their mobile phone numbers

About the company
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans.

Actions
A campaign was created to include an exclusive promotion to involve the users with the Levi brand, incentivised with a clothing give away. To win, users just needed to get to a store, try on some clothes, ask for an SMS code provided in the store, and send a text message. After a few seconds they received a reply showing them if they had won the clothes they were wearing. The campaign was also linked with Levi’s social media.
Results
43,000 targeted users
31,700 page views
26% redirects to social networks
1,900 new social network likes