72% click through and play rate for a fun branding promotion game
Magnum uses iadbox to promote a new seasonal product
Actions The campaign messages were sent 3 weeks in a row to users aged 25 to 45 years old, with a redirect to the game developed for the promotion. To play the game, users needed to kiss their phone screens, which then showed them their favourite flavour from the 5 new seasonal flavours.
About the company
Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.
Actions The campaign messages were sent 3 weeks in a row to users aged 25 to 45 years old, with a redirect to the game developed for the promotion. To play the game, users needed to kiss their phone screens, which then showed them their favourite flavour from the 5 new seasonal flavours.
Results
75% open rates
72% of the users played the game
75% open rates
72% of the users played the game