MC DONALDS CASE STUDY

FOOD & DRINK
COUPONS


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Over 27,000 Christmas campaign coupons delivered
multiple coupon promotion within in a single campaign

McDonalds uses iadbox to deliver exclusive coupons for an 18+ year old audience interested in fast food promotions

About the company
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.


Actions
McDonalds wanted to make people aware of its exclusive Christmas coupon offer. Using iadbox's flexible, multi-screen messages, McDonalds Spain was able to promote and explain multiple coupons within one message, allowing the users a choice to find out moreabout the products they were interested in. Seven discount coupons were included in the message for redemption directly at their restaurants.

 
 

Results
Over 27,000 orders
85,000 coupon views
Over 65% engagement rate