About the company
Pronto is an Argentinian weekly magazine, launched in 1996 by Publiexpress. It is distributed in Argentina and Uruguay, and it’s focused on entertainment news and interviews of Argentinian celebrities. Pronto has today 3.5M monthly active users.
Pronto embedded the iadbox engagement platform in their mobile website to generate higher revenue with a non intrusive format, and to introduce a new discovery channel, that offers the users the opportunity to find and download top recommended apps and games, as well as deals, based on their preference.