RADIO MARCA CASE STUDY

SPORTS
AUDIENCE ENGAGEMENT


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Monthly Engagement Rate: 32%
Average Sessions per User: 2,25

Radio Marca uses iadbox to boost app usage
radio marca

About the company
Radio Marca is a Spanish radio station that broadcasts sports information 24 hours a day, and it’s associated to Marca, the national daily sport newspaper owned by Unidad Editorial. According to Comscore November report, Marca has nearly 12M unique users per month.

Actions
The innovative digital leader has chosen the iadbox platform to increase app usage by providing users with highly personalised and engaging content, including profiling messages, agenda, contests, etc. The channel offers the opportunity for the users to discover relevant content, such as mobile apps and games, based on their preferences. To learn more, read our blog.