Reebok uses iadbox to encourage users to take part in a competition

About the company
Reebok International Ltd. is a British athletic footwear and apparel company. Reebok produces and distributes fitness and sports items including shoes, workout clothing and accessories, and training equipment. Reebok is the official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills.

Actions
The campaign was created to encourage users to take part in a competition to win a pair of new Reebok Nano 5.0 worth € 130 by submitting their details online. A message explaining the competition and prize was sent to users interested in sports and that regularly practice sports activity.


Results
30% open ratio over impressions
59% CTR over opens
41% LTR
0,21€ per click