June 17, 2016

In-app vs. web vs. social ads and is context the new king?

Mobile advertising’s next frontier: In-app video to overtake mobile web In the past six months, in-app inventory has risen from 10% to 35% of mobile inventory traded through our marketplace in Asia Pacific (APAC). With the growth expected to continue expanding over the coming months, it is predicted that by […]
May 20, 2016

Cooperative Media, App Monetisation & Adblockers

The use of smartphones and mobile devices has become an intrinsic part of everyday life for most. It’s only natural that organisations will flock to attempt to then engage with their user bases on such devices. However, for many columnist Josh Todd thinks you might be doing it all wrong. […]
May 6, 2016

Mobile video strategy, Facebook’s mobile ad sales, NYT and VR

The smartest video strategy focuses on mobile millennials and utilises new formats by @KKayse, VP Sales Strategy and Solutions at Yahoo The refined focus on mobile advertising in recent years is no news. Nor is the power of dynamic media to engage audiences, especially with the use of video content. It’s why iadbox […]
April 27, 2016

90% of these people say they hate advertising

   “It’s intrusive”. “It’s annoying”. “It’s anything but personal”. “It interrupts me all the time from what I really want to do”. “It’s useless, I don’t really care about it.”. “If I click on the banner, that’s by accident. Sometimes the X is hidden or floats around!!” Yes, where the […]