September 22, 2015

Social Media is taking over the web…

… but shouldn’t you be doing more on your own sites? What’s your strategy to “engage the millennial generation” (or any other generation for that matter)? Is it all about your website? Apps? Social media? Interactive TV? Augmented Reality? Whatever your plans, there is no doubt that you need to […]
July 9, 2015

When the real enemy isn’t the ad blocker, but rather the banner

Media and advertisers have always had concerns about the infamous ad blockers on the PC, but with their recent extension into mobile channels, all the alarms have gone off in the sector. From now on, it is not only Android that will allow the installation of ad blockers, but also […]