December 21, 2015
Those of you with kids (or young enough to remember being one) will be very familiar at this time of year with the joys of opening a door each day to see what festive image (or chocolate) there will be in THE MOST EXCITING count down known to child-kind. Those […]
November 17, 2015
The majority of you are probably already very familiar with the term “mobile marketing automation”. As per Venture Beat’s VP and mobile marketing expert John Koetsier, the simplest way to explain it is “how Subway Surfer improves monetisation. It’s how Starbucks engages with its customers and it’s how Plant vs […]
November 4, 2015
The next iadbox feature I would like to talk about is “Geo-targeting”. Geo-targeting allows any publisher and advertiser to deliver content to their mobile audience based on their geographic locations. It has always been a challenge for brands to reach consumers near the point of purchase decision, particularly those who often […]
October 27, 2015
A challenge we all face in the digital industry is how to keep our users informed and aware of relevant new content, products and services. The most powerful technique so far in the mobile app world is the use of push notifications. As we all know, push notifications tend to […]