Gamification is a term you hear marketers discussing frequently these days. In terms of its definition, “it is typically an online marketing technique, using game-thinking and game mechanics in non-game contexts to encourage engagement with a product or service”. At iadbox, “it’s your way to increase read rates and engagement by rewarding users for interacting with your messages“.
It’s clear to brands that nowadays, if they want to properly engage their consumers and build long lasting relationship, traditional marketing techniques are no longer working. iadbox developed 15 “reward triggers” as a solution to this problem. The reward triggers gamify user engagement and reward your audience: such triggers are aimed to any brands (or publishers) needs from app usage increase to loyalty boosting. Some examples are ‘Viewing Content’, ‘Answering Questions’ and ‘Click through’.
Why does gamification work? It works because your audience is rewarded! Studies have shown that offering rewards for user activity has proven to deliver engagement rates at least 10x greater than industry averages and iadbox’s mobile marketing platform can deliver up to £1 per active user per month when correctly implemented with rewards. Simply put, gamification drives growth.
Take a look at some of our case studies below:
As you can see from the app download data above, there’s a substantial difference between the two approaches (Gamified and Direct): if you gamify the experience for your users, they are clearly engaged more and you get a better result.
Your rewards can be in any form: from simple loyalty points, currency, contents, to exclusive deals, freebies or perks. The gamification strategy aims to use fun to embed brands in the customer’s lives and create personal relationships between them and their audience. So that both parties see mutual benefit.
Gartner, the American leading information technology research and advisory company, once predicted that from 2014 70% of Global 2000 Brands would introduce gamification into their marketing and customer service mix. And they couldn’t be more right! Big brands such as Nike, Mcdonalds, and Starbucks have adopted it and their incredible results are well documented. If gamification can achieve success for them, why can’t it not for you?
Let iadbox transform your contents into an experience your audience can definitely enjoy. Express your brand the way it should be and start delivering engaging campaigns!
Get started with iadbox and unlock your users engagement now.