Brands and publishers increasingly use Social Media as a means to reach out and attract audiences to their content and services. There are many advantages with this approach, but also many disadvantages, such as the two biggies: losing control of audience data and direct income from advertising.
However, there are further major issues with this approach when dealing with mobile audiences. For example, social media are primarily for people to share with people. Brands and publishers can benefit from this sharing, but they cannot directly interact with those audiences without potentially being perceived as intruding in that space (although, of course, they pay to ‘natively’ advertise there). Also, social media lack the tools to allow audiences to directly and personally interact with that brand or publisher, as social media tend to focus on sharing and broadcasting messages, with far fewer useful tools for direct response communication (other than text based chat).
iadbox has been developed to help publishers and brands with all of the above on their digital properties, by providing the tools for direct brand interaction with individual people via messages in the iadbox inbox. We call this “interactive dialogues” and is based on the natural dialogue we might have in conversation with other people, as well as simple tools to gain audience feedback without them needing to write anything. Here’s how it works…
iadbox delivers interactive messages to individual users in their own personalised inbox on your mobile website or in your app, contrasting with many social media, where the same broadcast messages are sent to everyone.
Messages are made from multiple, customisable screens (or “cards”) and as users navigate between them, the options they choose create transactions that can be used to navigate (and report), provide a response to questions or used to enhance the user’s stored profile preferences.
The Interactive dialogue begins the moment you ask questions. Since users are in a “private” environment, messages can be targeted and customized accordingly. Publishers can ask questions based on previous responses, like in a normal conversation and use the responses that are stored in each user’s profile to retarget or fuel following campaign messages.
iadbox makes these dialogues easy for the user. Instead of typing a response, most questions can be asked in single or multiple choice questions that only require the user to touch the screen. Free text user response (“Open answer”) questions are also possible when needed, with no cost of communication back to the platform (unlike, for example, SMS). Data gathered from these are all trackable, stored and controlled by you and are available for re-targeting.
With this ability to ask direct questions within message screens and customise your message with as many screens as you need, you can create on-going campaigns tailored to any Brand or Publishers’ needs.
Let’s look as some examples below.
In summary, mobile phones are communication tools. When using them for commercial purposes, it is vital that the person has the ability to communicate back to you (including using the like/dislike feature within iadbox) their opinion and preferences. iadbox provides that communication through its use of multi-screen (cards) navigation with questions to create interactive dialogues. And you can do this on your site or website, and not rely upon social platforms.
So, embed iadbox into your apps or mobile web pages to start creating meaningful exchanges with your users.