The majority of you are probably already very familiar with the term “mobile marketing automation”. As per Venture Beat’s VP and mobile marketing expert John Koetsier, the simplest way to explain it is “how Subway Surfer improves monetisation. It’s how Starbucks engages with its customers and it’s how Plant vs Zombies gets you back”. At iadbox, mobile marketing automation means reaching and targeting your mobile audience with relevant campaigns messages at the right time, based on their lifecycle and previous activities within the inbox. We use a sophisticated, real-time segmentation approach to re-segment the users making them eligible for running campaigns. iadbox’s deep segmentation involves dividing the mobile audience based on:
In the example below from Football Fancast, the British sports publisher is using lifecycle data combined with profiling messages to better engage their fans and generate premium revenue. The message campaign is active for 30 days and according to our experience, this is the most crucial time for the best publisher-fan interaction: it gives publishers the data they need to better target their users, and those same users the opportunity to say what they want to hear about. The messages created follow the path below:
The user’s lifecycle stages can also be used to maximise the app or mobile website monetisation, by adding premium campaigns in addition or as opposed to deep profiling (as described above) and surveys.
iadbox’s mobile marketing automation feature empowers publishers to make smarter choices about the content they use to engage their users, delivering a more personalised and relevant and overall better experience. Our goal is always to respect users, leaving them happy and wanting to come back.
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