Profile users based on their device information, stated preferences and analytics.
1. Device information
Unique identification, ifda, Geo-localization, Platform, Carrier, Handset and Manufacturer, etc.
2. Explicit Information
Customer-Brand dialogues, Consumer preferences, Socio-demographics, Notifications, Explicit interests and Intentions
3. Activity Information
- User activity: Likes & Dislikes, Message Opens, Shares, Purchases...
- User base activity: trends and historical activities
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Reward users for interaction with messages to gamify their engagement with the service to increase read rates. Can be integrated with existing partner reward system.
Rewards can be: Points / Currency / Content
Users rewarded for: viewing content, answering questions, downloads, pursaches and 15 other rewards triggers
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Delivers metrics on all user campaign and message activity for real time decision making. All user interactions within iadbox are captured and can be used for detailed analytics and campaign optimisation.▲ Go back to top
Set message campaigns based on user life-cycle and previous activities within the service. With our real-time segmentation capability, users are instantly re-segmented based on their behaviour and can then become eligible for running campaigns.
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User Feedback Module
Gain direct response user feedback on any aspect of the service with questions within messages and using the like/dislike tool-set. Ideal for market research, surveys and A/B testing.▲ Go back to top
Content feed integration for local deals, apps, videos and suggested ads based on personalised targeting algorithms. Messages created automatically via API and S2S integration with preferred partners.▲ Go back to top