There is no question that mobile push notifications are great for keeping your app front of mind with mobie audiences and are ideal for generating regular and repeat use. There are also many pitfalls to their use, that when over-used, can lead to un-installs. Simply Google “best practises in push notifications” and you’ll find a wealth of information about how best to do it.
With iadbox, we have spent 5 years in live service developing and pioneering notification best practises into our solution. They can be summarised as making sure that the notifications are personalised to the user, are under their control and lead to a concrete action for the user to take. In our case this means linking to the relevant follow on message to which the notification relates.
Get these wrong, and you will contribute to a dangerous growth in spam-like use of push notifications that is building the habit in users to just switch them all off. It is, therefore, vital as an industry that we get this right.
With iadbox we have developed a personal notification system for Android and iOS devices, where the app users have the power to control when (day and time) they want to be notified and about what, based on their preferences. This user control ensures that notification are welcome for users, and if not liked by the user can be easily switched off to avoid de-install. Thus, it ensures users are informed of the latest updates and campaigns that match their interests.
iadbox notification options include pre-set or custom message texts displayed in the Android and iOS formats (icon, pop-up, message and sound) that link through to the inbox. They may also show the new message(s) alert on the in-app or web inbox icon.
Most importantly, iadbox notifications are configurable by user segment and campaign so that they are personalised to the user based on their general and specific stated preferences for the message content. Thus, the user control is not just for when they receive them, but for what.
This flexibility in the iadbox approach allows publishers to communicate to each target using the best tone of voice to maximise impact. It is easily configured on/off and with different copy for campaign performance testing. Check out Scanlife’s approach to personalised notifications using in their app video (begins at 0:27):
Trust iadbox to deliver personalised and user-controlled notifications to deliver happy, engaged users.
And keep an eye out for push notifications for mobile web users coming soon…