iadbox at the MADTech 2015


Monday was an exciting day in iadbox Towers. Not only were we launching with FootballFancast.com, one of the UK’s most popular Sports fan networks, we were also getting ready for MadTech 2015. Organised by KPMG High Growth Technology Group, the event was held at WeWork Moorgate and was attended by tech experts, start-ups and digital specialists from the London MadTech scene.

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It was a night of shared discussions with guest speakers from Adludio – Howard Kingston (@howardvk), Unruly – Oliver Smith (@ollysmth) and Ogilvy – Gemma Milne (@gkmilne1). They talked about video advertising, data analytics in marketing and the landscape of mobile advertising.

“Traditional advertising is dead” – Gemma Milne, Ogilvy

“Traditional advertising is dead” – Gemma Milne, Ogilvy

iadbox were one of the featured tech companies, showcasing our product and how it can be beneficial to advertisers and publishers.

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iadbox team in action

A panel discussion included our business partner Simon Campbell (@simon_campbell) from The Sandpit, Collider’s Rose Lewis (@roselewis) and The Bakery’s Alex Dunsdon (@alexdunsdon). They discussed trends and best practises in programmatic advertising, content and proper engagement on mobiles, with Simon referring to iadbox, of course, for the latter.

The panellists answered questions from the audience about mobile advertising…

The panellists answered questions from the audience about mobile advertising…

Here are our Twitter Highlights:

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And tips for aspiring start-ups.

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Product demos, Pizza and networking followed with plenty of interest in iadbox.

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Overall, an interesting and insightful event and it’s great to be part of such a vibrant mobile advertising tech scene in London

Jason Dela Cruz
Marketing Engagement Specialist at iadbox. @itsjheydclloyd

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