A challenge we all face in the digital industry is how to keep our users informed and aware of relevant new content, products and services. The most powerful technique so far in the mobile app world is the use of push notifications.
As we all know, push notifications tend to be intrusive by definition. Especially if users are not given control and the content is irrelevant. However, if alerts are based on user interests and provided under their complete control, push notifications are a great tool and provide huge value to audiences (read more about iadbox push notifications).
The challenge is significantly harder for mobile web publisher, as notification tools and behaviours are not the same as for native apps. To address this, iadbox has launched a new web alert notification solution to help mobile web publishers increase awareness of their site’s personal inbox. This new feature increases open rates and, consequently, improves engagement. As previously shown from iadbox technology, higher engagement in the user inbox leads to a better chance of monetising your user base.
By using the new web alert notification feature, the open rates of the inbox have already been shown to increase by over 25%.
The new web alert notifications features works around five key variables: frequency, message, time, design and customization.
We have also made further enhancements to two other key features to increase engagement rates: the message indicator badge and the envelope position:
iadbox has and will continue to help our publishers improve their relationships with their audiences and make more valuable and personalized connections through the introduction of new tools. To give it a try and contact us for a demo.