At iadbox, we understand the impact of using video content to enhance your mobile user engagement strategy by delivering to your audience what they want. So, we have now added a new feature to include YouTube videos directly in the iadbox inbox message headers. This new feature will further increase user engagement and is available on both apps and mobile websites, based on your mobile audience preferences (as per the iadbox philosophy).
It’s clear that people tend to engage with video more deeply than text as they evoke feelings (bringing a human touch to brands), makes people curious and are great for amusing people. Videos are easy to share and the format is perfect for smartphones, and they also increases the dwell time of your users in your platform (either app or mobile website).
In fact, according to Hubspot,
Without any doubt, there has been a massive increase in the use of video across digital marketing platforms in the past few years, with Youtube and Facebook platforms at the top of the pile for hosting and promoting of video content (with Instagram trying to catch). And at iadbox, we could only move in this same direction, continuing to provide our publishers with all the tools they need to build the best mobile engagement strategy.