INFOGRAPHIC. The Reasons Behind App Abandonment and the Secrets for User Retention

The numbers speak for themselves: the world is mobile and as of today, there are around 2 billion smartphone users and soon to become 3, 4, 6 billions in the next few years. We spend more time on our mobile devices than on any other technology and we mainly look for apps because we want to be entertained or because we need them in a particular moment for a specific purpose. We’ve downloaded 100 billion apps since 2008, yet 3/4 of them have been deleted in under 3 weeks. What are the reasons behind this very short lifecycle? What are the key factors for user retention?

Our infographic below explores some of the reasons for app abandonment and what developers and marketers can do to reduce churn and keep their users coming back.