For some time now, there has been a move towards automation in Affiliate Marketing. As affiliate networks continue to proliferate (to date there are over 25,000 legitimate affiliate networks worldwide catering to various online business opportunities – GetResponse Research-2014), publishers are looking at options to make things faster to promote affiliate campaigns. For example, tools track user browsing history and match it to the available affiliate products and deals. The popularity of these tools are, in part, credited to the thousands of affiliate offers out there, so that publishers can avoid sifting through them all.
Personally, as an active affiliate publisher, I am #TeamDIY. I prefer to have complete control over which links (products/services) are being promoted, monetised and how. Is it really too much to ask to spend a little bit more time adding your “personal touch” to make sure to target the correct campaign to the right audience? I say no.
Recently, Apple launched “Apple Music” and hired the ‘coolest’ DJs, headed by New Zealand-born DJ and former BBC Radio 1 host Zane Lowe, to add that “human experience”. Through song curation for their upgraded music stream, they hope to capture a massive, global audience. If a global tech company such as Apple believes that a human intervention is needed to bring in the right product for me, then, for now, I am sold on the concept. As a consumer, I am given the impression that what I am receiving is more authentic, which influences my buying behaviour so I am more likely to purchase.
Like Apple, we here at iadbox believe that since a person’s mobile phone is a digital extension of themselves, then the approach should be personal, always based on the user’s preference and interests. And that includes a curated “human experience” towards commercial content as well.
We’ve been doing this for 5 years now, and continue to achieve 25%+ user engagement rates*. Guess what… it works!