We are excited to announce a new collaboration with Público (check out m.publico.es from your phone), one of the leading digital newspapers in Spain, with more than 2M unique users per month and 37M page views per month.
Público have embedded the iadbox mobile engagement platform into their mobile website and are using it to establish a new two-way communication channel to interact with their readers. The reader is always in control, as per the iadbox philosophy, and is able to manage the inbox, controlling what he or she sees and receives.
The personalised and relevant content in the inbox includes:
The choices the readers make help the publisher understand their readers better and this means they receive more valuable and relevant content. iadbox offers a format that delivers a unique value exchange for both parties.
Launched on January 21, in the first month users will be able to profile themselves by selecting their preferences. The images below show an example message:
By choosing iadbox, Público is positioning itself as an innovative digital player who puts the user first, and is aiming to increase their audience engagement and build better relationships with their readers. We will publish the results of the first month in 3 weeks, so stay tuned.