Last week iadbox were proud to sponsor the annual Pure Mobile event in Madrid. The event, organised by the Mobile Marketing Association, brought together the leading lights in the mobile marketing space. The one-day event was focused on analysing mobile trends, and showcasing the latest and greatest of technology emerging from the mobile marketing industry.
As well as sponsoring the event, iadbox also had its technology integrated into the PureMobile website. The integration enabled the event organisers to communicate with their website audience. It provided a space to share information about the event and request feedback, all of which helping to improve attendee experience. You can see a picture of the integration in the screen grab below.
The event was a great success, with many thought-provoking talks and demonstrations taking place. Of particular interest to the iadbox team were the talks on the Customer Journey, from the likes of Fjord, Accenture Interactive and AppsFlyer. Mobile Engagement also emerged as a key theme throughout the event, with Facebook, Google and Telefonica, all talking through case studies and trends that they are experiencing.
David Hueso, Chief Operating Officer for iadbox, said that the event “was great to attend and sponsor such an interesting event. It was a brilliant opportunity to bring together the industry and discuss some of the challenges that they are facing.”
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