June 30, 2016

‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]
July 9, 2015

When the real enemy isn’t the ad blocker, but rather the banner

Media and advertisers have always had concerns about the infamous ad blockers on the PC, but with their recent extension into mobile channels, all the alarms have gone off in the sector. From now on, it is not only Android that will allow the installation of ad blockers, but also […]