June 30, 2016

‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]
May 31, 2016

Skip the ads and start telling stories: is storytelling a solution to adblockers?

A few weeks ago, our COO David Hueso was invited to present at an event organised by The Valley DBS and Agencias de españa to celebrate their partnership (read more about the collaboration here). David is a mobile marketing expert and digital strategist well known in the academic environment, serving […]
May 20, 2016

Cooperative Media, App Monetisation & Adblockers

The use of smartphones and mobile devices has become an intrinsic part of everyday life for most. It’s only natural that organisations will flock to attempt to then engage with their user bases on such devices. However, for many columnist Josh Todd thinks you might be doing it all wrong. […]