July 15, 2016
Mobile-Advertising-Picks9

Algorithms, Ads and Farage

Facebook to prioritise posts from people rather than brands Last week, Facebook announced that they were updating their timeline to prioritise content posted by family and friends, over that of publishers and brands. Whilst this might not be a problem for established media outlets, the effects will be felt for […]
July 4, 2016
iadbox-nigel-farage

I am the Nigel Farage of Mobile Marketing

Let’s just get one thing straight before I continue… I am no Nigel Farage fan. As an internationalist, a European technical entrepreneur and a lover of English beer, I guarantee that I will not be sharing a pint with Nige at any point. Ever. However, when listening to him in […]
June 30, 2016
Mobile-Advertising-Picks8

‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]
June 17, 2016
Mobile-Advertising-Picks7

In-app vs. web vs. social ads and is context the new king?

Mobile advertising’s next frontier: In-app video to overtake mobile web In the past six months, in-app inventory has risen from 10% to 35% of mobile inventory traded through our marketplace in Asia Pacific (APAC). With the growth expected to continue expanding over the coming months, it is predicted that by […]