August 11, 2016
Weekly_picks

Facebook, advertising & media.

Facebook will start bypassing adblockers on desktop browsers Earlier this week, Facebook announced that it would start bypassing adblockers on desktop browsers. It also made a sideswipe at the acceptable ads programme. “Some adblocking companies accept money in exchange for showing ads that they previously blocked – a practice that […]
July 4, 2016
iadbox-nigel-farage

I am the Nigel Farage of Mobile Marketing

Let’s just get one thing straight before I continue… I am no Nigel Farage fan. As an internationalist, a European technical entrepreneur and a lover of English beer, I guarantee that I will not be sharing a pint with Nige at any point. Ever. However, when listening to him in […]
June 30, 2016
Mobile-Advertising-Picks8

‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]
June 17, 2016
Mobile-Advertising-Picks7

In-app vs. web vs. social ads and is context the new king?

Mobile advertising’s next frontier: In-app video to overtake mobile web In the past six months, in-app inventory has risen from 10% to 35% of mobile inventory traded through our marketplace in Asia Pacific (APAC). With the growth expected to continue expanding over the coming months, it is predicted that by […]