December 2, 2015
If you read our recent post about Cooperative Media, that compared it to a ‘traditional’ view of the three Paid, Owned and Earned Media, you may have been left wondering where it fits in the wider picture of media. And you may not… or you may not have read it… […]
October 1, 2015
Brands and publishers increasingly use Social Media as a means to reach out and attract audiences to their content and services. There are many advantages with this approach, but also many disadvantages, such as the two biggies: losing control of audience data and direct income from advertising. However, there are […]
July 6, 2015
1. Users first. 2. Users first. 3. Users first. For Google it is their number one of “ten things they know to be true” (so it must be true). They are very clear: “Focus on the user and all else will follow.” So, when it comes to mobile advertising, who […]