December 2, 2015

Enter the “Fourth Media Dimension” with Cooperative Media

If you read our recent post about Cooperative Media, that compared it to a ‘traditional’ view of the three Paid, Owned and Earned Media, you may have been left wondering where it fits in the wider picture of media. And you may not… or you may not have read it… […]
July 6, 2015

What’s this iadbox blog all about? ​Users first!​

1. Users first. 2. Users first. 3. Users first. For Google it is their number one of “ten things they know to be true” (so it must be true). They are very clear: “Focus on the user and all else will follow.” So, when it comes to mobile advertising, who […]