July 4, 2016

I am the Nigel Farage of Mobile Marketing

Let’s just get one thing straight before I continue… I am no Nigel Farage fan. As an internationalist, a European technical entrepreneur and a lover of English beer, I guarantee that I will not be sharing a pint with Nige at any point. Ever. However, when listening to him in […]
November 4, 2015

iadbox Feature Showcase #7 – Geo-targeting

The next iadbox feature I would like to talk about is “Geo-targeting”. Geo-targeting allows any publisher and advertiser to deliver content to their mobile audience based on their geographic locations. It has always been a challenge for brands to reach consumers near the point of purchase decision, particularly those who often […]
July 29, 2015

iadbox Feature Showcase #2 – Re-targeting

Re-targeting is a big deal in digital advertising and we’ve all been “tagged” at some point or other. In most cases companies re-target their prospective customers through the following process: Customer prospects are tagged when they do something online, such as viewing a product, by placing an anonymous “cookie” in […]