April 22, 2016

US Programmatic Spending, Video, Mobile Data, Ad Storytelling for Brands

More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic Programmatic continues to dominate Ad spending, with it accounting for more than two-thirds in the US digital display market. Unsurprisingly next year is forecast to be the year programmatic mobile video apps surpass desktop for the first time. But […]