August 11, 2016
Weekly_picks

Facebook, advertising & media.

Facebook will start bypassing adblockers on desktop browsers Earlier this week, Facebook announced that it would start bypassing adblockers on desktop browsers. It also made a sideswipe at the acceptable ads programme. “Some adblocking companies accept money in exchange for showing ads that they previously blocked – a practice that […]
May 6, 2016
Mobile-Advertising-Picks4

Mobile video strategy, Facebook’s mobile ad sales, NYT and VR

The smartest video strategy focuses on mobile millennials and utilises new formats by @KKayse, VP Sales Strategy and Solutions at Yahoo The refined focus on mobile advertising in recent years is no news. Nor is the power of dynamic media to engage audiences, especially with the use of video content. It’s why iadbox […]
September 22, 2015
breaking-bad

Social Media is taking over the web…

… but shouldn’t you be doing more on your own sites? What’s your strategy to “engage the millennial generation” (or any other generation for that matter)? Is it all about your website? Apps? Social media? Interactive TV? Augmented Reality? Whatever your plans, there is no doubt that you need to […]