February 24, 2016
A while ago I was in a long queue (or ‘line’) for a single toilet (or ‘restroom’) in a hotel. Just as I finally got to the front of the queue, a guy jumped in front of me saying “I’m so sorry, I can’t wait, I’m on salts”. I was […]
November 26, 2015
Paid-Owned-Earned Media. Many of you from media-land will be familiar with the concepts of paid (bought advertising), owned (your own publications & sites) and earned (free publicity from promotional activity) media. You may also be familiar with this graphic showing the trade-off between “reach”, the number of people you can […]
July 15, 2015
For some time now, there has been a move towards automation in Affiliate Marketing. As affiliate networks continue to proliferate (to date there are over 25,000 legitimate affiliate networks worldwide catering to various online business opportunities – GetResponse Research-2014), publishers are looking at options to make things faster to promote […]