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February 24, 2016
toilet-test-iadbox
Published by John Roberts at February 24, 2016
Categories
  • Marketing
  • Opinion

Does your Mobile Advertising pass the “Toilet Test”?

A while ago I was in a long queue (or ‘line’) for a single toilet (or ‘restroom’) in a hotel. Just as I finally got to the front of the queue, a guy jumped in front of me saying “I’m so sorry, I can’t wait, I’m on salts”. I was […]
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November 26, 2015
Media-graphic-iadbox
Published by John Roberts at November 26, 2015
Categories
  • Industry
  • Opinion

Cooperative Media

Paid-Owned-Earned Media. Many of you from media-land will be familiar with the concepts of paid (bought advertising), owned (your own publications & sites) and earned (free publicity from promotional activity) media. You may also be familiar with this graphic showing the trade-off between “reach”, the number of people you can […]
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July 15, 2015
man-machine
Published by Jason Dela Cruz at July 15, 2015
Categories
  • Industry
  • Marketing

Man VS Machine

For some time now, there has been a move towards automation in Affiliate Marketing. As affiliate networks continue to proliferate (to date there are over 25,000 legitimate affiliate networks worldwide catering to various online business opportunities – GetResponse Research-2014), publishers are looking at options to make things faster to promote […]
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