June 30, 2016
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‘Thumb-stopping’ creative, Ad blocking and the Euros

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]
May 31, 2016
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Skip the ads and start telling stories: is storytelling a solution to adblockers?

A few weeks ago, our COO David Hueso was invited to present at an event organised by The Valley DBS and Agencias de españa to celebrate their partnership (read more about the collaboration here). David is a mobile marketing expert and digital strategist well known in the academic environment, serving […]
May 6, 2016
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Mobile video strategy, Facebook’s mobile ad sales, NYT and VR

The smartest video strategy focuses on mobile millennials and utilises new formats by @KKayse, VP Sales Strategy and Solutions at Yahoo The refined focus on mobile advertising in recent years is no news. Nor is the power of dynamic media to engage audiences, especially with the use of video content. It’s why iadbox […]
April 1, 2016
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Video Advertising, Adblocking for MS Edge, Nielsen Report, Salesforce’s State of Marketing report

Comprehensive by name, comprehensive by nature – video advertising in 2016. This in-depth piece, by columnist Thomas Stern for Marketing Land, examines best practice for video advertising in 2016. It covers a wide variety of platforms (including the use of mobile, which goes from strength to strength) and investigates trends […]