June 7, 2016
Today more than ever it’s crystal clear how the advertising industry is suffering an engagement crisis. Consumers are fed up by annoying and intrusive mobile banner ads, and crave beauty and emotions more than ever. They decide what they consumer, when and where. Brands, advertisers and publishers must change their […]
February 24, 2016
A while ago I was in a long queue (or ‘line’) for a single toilet (or ‘restroom’) in a hotel. Just as I finally got to the front of the queue, a guy jumped in front of me saying “I’m so sorry, I can’t wait, I’m on salts”. I was […]
February 18, 2016
At iadbox, we understand the impact of using video content to enhance your mobile user engagement strategy by delivering to your audience what they want. So, we have now added a new feature to include YouTube videos directly in the iadbox inbox message headers. This new feature will further increase user engagement and is available on both apps […]
February 10, 2016
Remember when gas stations used to sell only gasoline? (OK, I’m old…). Then someone thought, if I have customers spending 5-10 minutes on my premises and who take out their wallet in front of me, why not try to sell them a newspaper or a chocolate bar? The idea: there’s […]