June 17, 2016
Mobile-Advertising-Picks7

In-app vs. web vs. social ads and is context the new king?

Mobile advertising’s next frontier: In-app video to overtake mobile web In the past six months, in-app inventory has risen from 10% to 35% of mobile inventory traded through our marketplace in Asia Pacific (APAC). With the growth expected to continue expanding over the coming months, it is predicted that by […]
September 22, 2015
breaking-bad

Social Media is taking over the web…

… but shouldn’t you be doing more on your own sites? What’s your strategy to “engage the millennial generation” (or any other generation for that matter)? Is it all about your website? Apps? Social media? Interactive TV? Augmented Reality? Whatever your plans, there is no doubt that you need to […]