May 6, 2016

Mobile video strategy, Facebook’s mobile ad sales, NYT and VR

The smartest video strategy focuses on mobile millennials and utilises new formats by @KKayse, VP Sales Strategy and Solutions at Yahoo The refined focus on mobile advertising in recent years is no news. Nor is the power of dynamic media to engage audiences, especially with the use of video content. It’s why iadbox […]
April 22, 2016

US Programmatic Spending, Video, Mobile Data, Ad Storytelling for Brands

More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic Programmatic continues to dominate Ad spending, with it accounting for more than two-thirds in the US digital display market. Unsurprisingly next year is forecast to be the year programmatic mobile video apps surpass desktop for the first time. But […]
April 1, 2016

Video Advertising, Adblocking for MS Edge, Nielsen Report, Salesforce’s State of Marketing report

Comprehensive by name, comprehensive by nature – video advertising in 2016. This in-depth piece, by columnist Thomas Stern for Marketing Land, examines best practice for video advertising in 2016. It covers a wide variety of platforms (including the use of mobile, which goes from strength to strength) and investigates trends […]