This in-depth piece, by columnist Thomas Stern for Marketing Land, examines best practice for video advertising in 2016. It covers a wide variety of platforms (including the use of mobile, which goes from strength to strength) and investigates trends in the use of ‘more visual and connected forms of advertising that adapt to changing user behaviours.’ Most notably, the ability of video advertising to visually entertain and quickly inform – all of which strengthening brand awareness.
You can read the full version of the article here
This piece covers the news that Microsoft will bring ad blocking capabilities to its new browser ‘Edge’. The browser (codenamed ‘Project Spartan’), was developed by Microsoft to replace Internet Explorer as the default browser on Windows 10. This is an interesting move for the web browser and is seen as an attempt to regain some lost ground to the market-leading Google Chrome and Apple’s Safari. With UK ad blocking having grown by 82% to reach 12 million active users in 12 months up to June 2015 and over 198 million global users of ad blocking software, Microsoft’s move may be a welcome one for many.
Here’s a link to the article.
According to a report released by Nielsen, who have released a new audience measurement system, aimed at capturing the total digital audience that advertisers could reach in Australia. Monique Perry, head of Nielsen’s media industry group, predicted increased investment in mobile advertising as a result of the new data. “What this tells you is that there are lots of occasions and lots of minutes that people are engaging with mobile devices. It’s not like you’re cramming a very small amount of time with these ads,” she said.
You can find the original article here
Julian Barton, Author at Mobile Advertising Watch, pours over Salesforce’s “State of Marketing Report 2016” released earlier this week. It succinctly draws out several key takeaways from the report, most notably that “the physical and digital worlds [of advertising] are merging”. This results in users now expecting personalised, consistent brand interactions across every channel and device. It also represents concurrent themes of the social interactions with brands and the use of mobile marketing in the past week.
You can read the full article here