Today we are launching our Weekly Mobile Advertising Picks: bringing you a weekly dose of all you need to know about what’s happened and what’s hot in the mobile advertising space.
“Mobile ad-blocking is much more widespread than assumed and has the potential to go mainstream. In fact, at a global level, it’s now one in four internet users who are regularly blocking ads on their mobiles.” writes Jason Mande, Director, Research and Insight at GlobalWebIndex. It’s no news that mobile is key to younger mobile audience (in particular among Millennials between 16-24 years old, they show the highest daily mobile internet usage) so it’s no surprise either that this group would have higher rates of use of ad-blocking. However, it looks like the majority of consumers are still NOT using it. So can online marketers do instead of panicking about it? What’s the role native content plays today?
From “Lead, Not Follow: The Consumer’s Mobile Journey” panel at South by Southwest (SXSW) Interactive track, speakers including Technology Editor for AdWeek, Christopher Heine, the Executive VP of Marketing for Cricket Wireless, Keith Schumann and President of Digital for MEC Global, Shenan Reed, discussed mobile engagement rules to achieve success. Is mobile display dying or already dead? Or do brands just need to be more creative with their banners and use the right messaging to properly engage their mobile audience?
Facebook recently launched Canvas, a new immersive mobile ad experience. It enables brands to showcase their products in a new exciting way, by including video, imagery, GIFs and other content that facilitates consumer engagement. It has sparked quite a few conversations since its launch and quite a few questions: how is it changing mobile advertising? What is the product potential?
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